We might have mentioned this before, but getting your branding right does a lot to tell the world who and what you are, before even opening your mouth. The people who drive the marketing campaigns (because that is pretty much what they are) for political candidates are under a lot of pressure to ensure they get the right sort of attention for their customers. 

The brand imagery needs to give an accurate portrayal of the candidate, whilst appealing to people who might not have been very interested in the past. At Mineral HQ, we adore things like this, and have long conversations about the tiniest details. It’s what our clients pay us for, after all. It is also those details that can make the biggest differences. Honestly, we could talk on this subject for hours. 

Jacob Little from Fiasco Design has an article published on the Digital Arts site, which looks at the design of US election campaigns. You can read it here