You know when the word is on the tip of your tongue, but you can’t quite get to it? Or have you ever heard a song on the radio but missed the artist and title, and afterwards can’t even hum it to someone, but you can remember really liking it? For a client hiring the services of a creative agency, this is what it can be like trying to explain what’s needed. You know you want it to look marvelous, but beyond that… 

Add that to all of the jargon your designer or developer might be slinging around, and you could reasonably start to wonder if maybe it’s easier to get your neighbour’s nephew to do it after all. He’s good at computers. He’s always messing around on the internet.

Before you pop next door to ask for the nephew’s details, consider this. You. Are. The. Customer. 

When you hire an agency, it’s not just about paying someone to write some words or draw some pictures. You’re also buying the expertise and experience of people who know how to communicate and appeal to a very varied audience.

The work we produce has kerb appeal, and helps tell the story about your business/product/organisation. The faster your customers understand who and what you are, the more likely they are to choose you. Good design and communication also tells people, it’s OK, you can trust us. It starts with branding, but extends into every time you communicate with the world. 

We work hard for our clients, helping them translate their needs and wants into beautiful, tangible design. Getting the brief right can be a daunting process for the customer. When you’re the one paying the bill, you obviously want to get your money’s worth. We all do. That’s why we ask so many questions, to make sure we really get to the root of what you are, and what you want to do.

Likewise, you can ask the creative agency as many questions as you need to, until it all makes sense.

You’re paying for design expertise and marketing advice, not to be made to feel silly. Part of the process for us, is figuring out how to help you explain what it is that we need to do. Draw us pictures, show us things you like, or links to things that you don’t. 

A good agency will spend time with you, making suggestions, and asking plenty of questions, and all before the artwork starts (which is the bit that you pay for). 

Want something organic, but structured and architectural? Think pinecone. Whether you send us the words or the photos, we’ll dig through and present you with the artwork that makes you go, “Yes! That’s exactly it!”